Award-winning entrepreneur, CEO and nurse
Fadumo Ali is the founder of Hoiwa Oy, a social and health care company, and in 2021 she was selected for the list of 100 Healthcare Influencers of the Year (Mediuutiset) and Espoo Entrepreneur of the Year 2022.
Fadumo set out to solve the shortage of healthcare employees in Finland. In two years she has brought about multiple changes in the sector, including raising nurse salaries and helping organizations to recruit staff quickly and flexibly. Hoiwa already has over 2500 workers in long and even one-day contracts.
Long, firm EXPERIENCE
Fadumo has been in the industry for 15 years, working for a long time in eldercare, and she also has experience in health center work and children’s hospital care.
Her aim is to improve the working conditions for nurses, raise their status and to promote more competitive wages.
Fadumo also promotes workplace diversity.
Top 35 Young North European Business Owners
The founder and CEO of Hoiwa, Fadumo Ali, is included in Nordic Business Report’s latest listing of 35 Northern European Business Owners Aged 35 or Younger.
The prestigious panel has chosen the candidates based on their strong positive influence, achievements, accountability, business size and growth rate, and future potential.
The same listing also includes Finnish Miki Kuusi (Wolt), Sami Marttinen (Swappie), Tuomo Rikkie (Smartly) and Saana Tyni (Koti Puhtaaksi). In addition, Johannes Schildt (Kry), Markus Villig (Bolt) and the founder of Einride Linnéa Kornehed Falck are in it too.
ESPOO ENTREPRENEUR OF THE YEAR 2022
Event Calendar
AURORA - Get inspired, stop, impress, look far away
Friday 18.11.2022
From 11:00 to 11:45
Is diversity a success factor in the world of work?
– Shadia Rask, Research Manager, Finnish Institute for Health and Welfare
– Tero Roininen, Finnish musician
– Fadumo Ali, entrepreneur
– Tuulia Thynell, moderator
LOCATION: Conference and Congress Centre Levi Summit
WATCH IT HERE: YLE Areena
Recent events
Event: Apulaisosastonhoitaja 2022 - Suomen hoitotyön lähiesihenkilöt kokoontuvat yhteen inspiroitumaan.
Tuesday 8.11.2022
At 14:30
CASE Hoiwa Oy
– Moninaisen työyhteisön johtaminen
– Riittävä kielitaito hoitotyössä
– Voinko oppia suomen kielen työelämässä
LOCATION: Ravintola Töölö
Official pre-event of Nordic Business Forum in Estonia: Future Focused Leadership
Wednesday 14.9.2022
From 15:15 to 15:55
How I overcame the obstacles and became successful leader and business owner
LOCATION: Nordic Hotel Forum (Viru väljak 3, Tallinn), Siriuse konverentsiruum
Event: How I became an Entrepreneur
Tuesday 6.9.2022
Kiinnostaako yrittäjyys? Tervetuloa kuulemaan inspiroivien puhujiemme kertovan matkastaan kohti yrittäjyyttä – ja löytämään hyviä vinkkejä tulevaisuuden yrittäjille!
LOCATION: XAMK Kotka
EVENT STARTS: 13:00
EVENT ENDS: 15:45
Training: Onnistu rekrytoinnissa ja pidä kiinni osaajistasi: Kuinka saada terveydenhuollon ammattilainen tulemaan ja jäämään?
Wednesday 7.9.2022 – Torstai 8.9.2022
Wednesday at 13:00
Rekrytoinnin uudet tuulet ja digitaalisuuden mahdollisuudet
– Miten tilanne on muuttunut?
– Erilaiset digitaaliset työkalut
– Digitalisaatio ja talous
Thursday at 11:00
Houkutteleva rekrytointi-ilmoitus hoitajan näkökulmasta
– Työnantajamielikuvan merkitys rekrytoinnissa
– Sosiaalisen median mainonta
– Palkka näkyviin rekrytoinnissa
LOCATION: Keilaranta 1 Business Park, Espoo
EVENT STARTS: 08:30
EVENT ENDS: 16:00
Current affairs
What makes one a good leader?
My journey from a nurse to a startup entrepreneur and a leader has not always been easy, but it has been all the more educational. I have realised that you are not born a good leader, you grow into it. However, there is much to remember to ease the growing pains.
Hoiwa awarded as the best in our region A, Uusimaa and Finland Proper, in the Productive Idea competition’s social category
‘’This means a lot to all of us because Hoiwa is a social enterprise. It serves us all, especially at this time”, says Hoiwa’s founder and CEO Fadumo Ali gratefully.
Public Health Nurse Fadumo Ali's company raised millions in funding: "We also want to go international"
The company’s (founded in Spring 2020) net revenue grew nearly 10x to about 4.3 million euros. Hoiwa’s founder and CEO Fadumo Ali reminds clients that gig workers are an asset. The Finnish growth company Hoiwa has raised 2 million euros in seed funding from Nordia Management, Trado Capital (Olli Sirkiä) and Rake.
PHOTO: JOEL MAISALMI
Fadumo Ali, who founded a health care company two years ago, was selected as Espoo Entrepreneur of the Year
A single parent of four did a feat few can do in Espoo: in a short time and with extreme determination she created a company that provides jobs for thousands and was rewarded with the Espoo Entrepreneur of the Year award from Espoo Entrepreneurs.
PHOTO: KAISA RAUTAHEIMO / HS
Awarded entrepreneur Fadumo Ali is aiming at international markets and going public
Fadumo Ali of Somali background is the founder and CEO of Hoiwa Oy. This 35-year-old immigrant woman and entrepreneur has turned Hoiwa Oy into an exceptional success story in a short time.
Thank you, Everyday Improvers of Healthcare 2021 – Find out who Mediuutiset highlighted
Mediuutiset listed 100 Finns who influenced the health care sector in 2021 in 10 categories. Here’s the publication’s coverage in the Everyday Improvers category, listed alphabetically
PHOTO: JOEL MAISALMI
Get to know Hoiwa
Hoiwa is a Finnish social and health care sector company Fadumo Ali founded in 2020. It acts as a reliable partner for both the public and private sectors throughout Finland.