Fadumo Ali is the founder of Hoiwa Oy, a social and health care company, and in 2021 she was selected for the list of 100 Healthcare Influencers of the Year  (Mediuutiset) and Espoo Entrepreneur of the Year 2022.


Fadumo set out to solve the shortage of healthcare employees in Finland. In two years she has brought about multiple changes in the sector, including raising nurse salaries and helping organizations to recruit staff quickly and flexibly. Hoiwa already has over 2500 workers in long and even one-day contracts.