Fadumo Ali is an award-winning founder, SaaS and AI-first entrepreneur, speaker, and bridge-builder between people, industries, and nations.

She built Hoiwa from scratch into a €9 million success story in just three years and raised €2 million in funding. At its peak, Hoiwa built a network of over 20,000 healthcare professionals, demonstrating strong market trust, operational excellence, and the ability to scale rapidly in a demanding industry.

With 15 years of hands-on experience across eldercare, health centers, and children’s hospital care, Fadumo combines deep industry insight with bold entrepreneurial vision.

Her journey from staffing agency founder to SaaS and AI-first entrepreneur reflects resilience, reinvention, and the ability to turn real-world challenges into scalable solutions.

Today, she is building the next chapter through AI-first solutions, global business expansion, and high-level conversations that help organizations thrive and empower people to thrive. She is also known as a community builder and bridge-builder between nations, with a vision connecting Europe, Asia, the USA, and African markets.